First of all, it is the perspective that the Management consulting industry is dramatically changing. Management consulting has always been perceived as a highly conceptual activity that produces a set of recommendations or strategic plans. Companies used to hire consulting firms with analytical and strategic planning skills for this exercise. But in an economy where constant change has become the norm, this traditional approach is outdated as the "plan" is often obsolete by the time it is being executed.

Odyssey Lead addresses this paradigm with an approach that combines short-cycle strategic planning with execution. Instead of large “master plans” that are disconnected from implementation, we stress-test our recommendations working directly with key stakeholders of our client. Underpinning this approach is our belief that any long lasting transformation needs to be ultimately driven by internal people, not just external consultants, so we work hard on the change management and training dimensions on all our projects.

Also, through our diversified network, we are able to address all phases of a project, from the strategic conceptual phases to the execution and implementation. As an illustration, for one of our clients who was investigating a corporate-wide LEAN operations initiative, we evaluated the detailed business case, developed the deployment strategy across hundreds of branches, drafted all the training material for thousands of employees, and finally developed an online simulation game supporting the communication of the strategy and enabling the simulation of key scenarios.

Finally, the pricing structure. When hiring Odyssey Lead, you are getting the same quality consultants as the top-strategy consulting firms but at a significantly reduced rate since we don’t carry overhead costs. In addition, we will only staff the project with the required talent to make it succeed, and don’t have a pre-set structure (e.g. min of 20% of partner time, 50% of principal time, etc.) that does not always translate into additional value.